What Your Potential Clients Wish You Knew

Give Your Customers What They Know They Want

Your market is out there, and they are looking for you!

It doesn’t matter what kind of expert you are.  Whether it’s a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide.

But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach.

Make it Easy for Them

When you’re selling  courses online and providing profitable services, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches selling courss break this rule.

  • They don’t make the “buy” buttons obvious.
  • They don’t make contact information easy to find.
  • They don’t provide clear calls to action on their website.
  • They don’t create easy website navigation so readers can quickly find what they need.
  • They don’t offer the next logical product via a well-planned funnel.

The list goes on, but the bottom line is this: make it easy for your customers to buy from you, and not only will you make more money, but your clients will be singing your praises.

Start at The Beginning – Where are Your Best Customers Starting From

Even if your ideal market is established business owners, don’t forget the up-and-comers. While they might not be ready for you yet, they will be in the future, and they’ll remember you if you treat them well today.

Some ideas for helping the newbies out might be:

  • Free Community Memberships
  • Infographics and checklists to download
  • Quick Start Online Courses
  • Discussion Forums
  • Webinars and Teleclasses

Remember, the new business owner today is tomorrow’s superstar, so make sure you get on her radar. She’ll remember (and thank you for it) later.

Get Personal

Every niche is crowded, and the only thing that sets you apart from every other coach out there is your personality, so don’t be afraid to let it shine. That’s how your potential customers will get to know, like and trust you.

  • Share personal updates on social media, so potential customers can see the “real” you.
  • Post photos of your life outside of business on Instagram and Facebook.
  • Take a stand for what you believe in—even if it’s controversial and unpopular.

Will you maybe turn some potential clients off with your personality? It’s possible. But ask yourself this: Do you really want those people as your customer?

My Very First Podcast 15 Years Ago

LearnDash LMS Campus

I was podcasting before the word was invented!

It’s true.

In the fall of 2002 and spring of 2003 I was finalizing my book. “52 Secrets My Mom Never Told Me About Marketing”  Download Link  And wasn’t really sure how I was going to market it.

During that time I had also started playing around with online video and and audio creating online courses that weren’t talking head videos like you see today rather they were “Whiteboard Videos”.  Viewers were able to see what I was writing on my whiteboard and listen while I explained what I was trying to teach.

You have to remember that at that time  – everyone at home was probably on dial-up! 🙂  The videos had to be low bandwidth.

The cool thing about these videos that they were actually 2 files that played in sync.  The video portion and the audio. After creating a about 20 online courses spanning a couple hundred of these whiteboard videos I realized that I should probably do something with all the audio files.

I ended up creating a video course for the book which I sold – But I created a page each week with an audio of 1 of the tips from the videos.  The audio file was only a link in the page/email but when it was clicked the viewers media player on their desktop opened and there were able to listen.

My very first PODCAST Series 🙂

I’m not kidding – here’s an example of one.  Blogging Secret 31

I’d kind of forgotten about these Podcasts until recently and thought why not add them to my site again with a proper podcast plugin.

So checkout Secret 1 from the 52 Secrets My Mom Never Told Me – Using a real podcasting plugin

We use 2 great WordPress Plugins for podcasting now.  If you’d like to learn how to Podcast and use them yourself checkout our LearnDash Powered Campus,   Check the Course library for 2 great courses, “How To Start Podcasting” and How To Podcast with the WordPress Blubrry Plugin.

Hope you enjoy this blast from the past

 

 

 

Blog Marketing Secret 1

Sell courses online

Hello and Welcome!

Over the next little while I’m going to share 52 Secrets with you. These secrets consist of ideas, processes, tactics and principles that do one thing – Show You How to SELL MORE.

If for some reason you don’t need any more money, or perhaps you have too much business already, follow the instructions at the bottom to remove yourself from future secrets.

Listen closely because I’m about to tell you the 1st secret. One of 52 that will guide you in your quest for online sales.

Conventional wisdom says build a site and drive traffic to it, so that’s what I did. When the cash register didn’t start ringing I started to research what small businesses that were earning money online were doing. All of them had multiple web sites, that could be classified into two types……

Which will be one of the next secrets….

Blog Marketing Secret 1
Blog Marketing Secrets

 
 
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Myths vs. Facts about the World’s Most Used Website Builder

For something so popular, there certainly are a lot of myths surrounding WordPress, its uses, and its viability in certain situations.

If you’re searching for a website solution for your coaching business, you’ve likely heard many stories—both pros and cons—about WordPress that have left you scratching your head in confusion. Here are some of the most common misconceptions, and what you really need to know.

Myth: WordPress is a Security Risk

Fans of static HTML sites like to drag this out as the reason for remaining stuck with difficult-to-manage sites. While WordPress is definitely less secure than HTML (that’s just the nature of PHP-driven websites) it is by no means the security risk some people would have you believe.

Fact: Good Security Practices Greatly Reduce Your Risk

Driving a car increases your risk of having an accident but that doesn’t mean you don’t drive. It just means you take steps to reduce your risk. WordPress is no different. With a few security measures in place, your risk of being hacked is nearly non-existent. To start:

  • Use strong passwords and change them often.
  • Never use “admin” as your username.
  • Create user accounts for your staff and give them only the permissions they need. Don’t make them administrators if they don’t need to be.
  • Choose a secure hosting environment.
  • Keep your site and its plugins and themes up to date.

Myth: WordPress is Difficult to Learn

Most often heard when discussing drag-and-drop website builders such as Wix, Squarespace, and Weebly, this myth is the one that keeps many people from even considering WordPress.

Fact: Every Website Builder has a Learning Curve

Yes, WordPress can be pretty overwhelming at first glance. But here’s the thing: any software that offers as much flexibility and versatility as WordPress does is bound to have a learning curve. And those other builders? They all have their own quirks and difficulties. The difference is that the WordPress community is huge and incredibly helpful. If you need to know how to do anything on a WordPress site, simply spending 30 seconds on YouTube or Google will reveal the answer.

Myth: WordPress is Only for Blogging

While it’s true that WordPress was originally developed as a blog platform, changes over the past several years have made it the ideal choice for a variety of website needs.

Fact: Plugins and Themes Make WordPress Work for Nearly Every Application

Whether you want to build an e-commerce site, a business directory, a membership site, a sales page, or a simple “brochure” style website, WordPress is designed to handle it. Thousands of plugins and specialty themes exist that extend its basic blogging functionality to encompass nearly anything you can dream of.

WordPress is by far the most commonly used content management system online today. That alone should reassure you that these myths are just that…myths. But don’t take my word for it. Try it out for yourself and I think you’ll agree.

Mindset Tricks of Successful Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe entrepreneurs?

It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.

  • You’ll allow yourself to believe your ideas are no good
  • You’ll remain convinced that you aren’t smart enough
  • You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own.

But a simple mindset change can make all the difference.

Dress for Success

Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up just for the dog?

But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your love life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions

Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts.

Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”

Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.

By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

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